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Referral Programs Blog

Author: MSc. Elsi Balbina López Rodríguez | Oct 14, 2014 | Leave a comment |

Introduction

For the philosophy of marketing to work as a whole, it must put the client and meeting their needs in its central focus. This is the philosophy of market-leading companies, which with you have to compete and are the ones that survive, and the ones that even grow in the midst of crisis.  In the marketplace is not longer argue the quality you access it, what differentiates companies is whether they are able to to reach first and meet more fully the needs and desires of the client (beyond delivering products).

What is Relational Marketing?

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Author: MSc. Elsi Balbina López Rodríguez | Sep 29, 2014 | Leave a comment |

Introduction

Referral programs are "fashion" today, that's because each day is found that producing and service companies increase their sales and customers using referral programs. These are based on referral marketing or "word of mouth" which is nothing more than recommendations received from reliable people and not some company that is advertising or promoting products and/or services. Explaining in the simplest manner: referrers receive bonuses when referred customers purchase recommended products and/or services. These bonuses have to be attractive enough to encourage referrers to attract...

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Author: MSc. Elsi Balbina López Rodríguez | Sep 18, 2014 | Leave a comment |

Given a diffusion of the term Referral Marketing in the business field and the media, the employer faces a series of questions such as:

  • What is Referral Marketing?
  • What is Referral Marketing based on?
  • How to encourage referrals?
  • What is the best way to exploit the Referral Marketing?

 

What is Referral Marketing?

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Author: MSc. Elsi Balbina López Rodríguez | Sep 14, 2014 | Leave a comment |

Marketing is a work philosophy, in which all actions are aimed at customer satisfaction, to get customer's loyalty and achieve benefits; through an exchange process.

The marketing philosophy is customer oriented, Drucker [1985] in one of his books on leadership said: It's the customer who determines what a business is, is the client, by his willingness to pay a good or service who convert economic resources in wealth and things into goods....

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